ON! Citrus Nicotine Pouches 8mg

Tobacco Leaf-Free Formula

On! Citrus 8mg nicotine pouches contain no cut, ground, powder, or leaf tobacco. Each pouch contains 8mg of nicotine derived from tobacco, but the pouches themselves are completely tobacco leaf-free. Made with nicotine bitartrate dihydrate, microcrystalline cellulose, flavors, sodium carbonates, and binders, On! delivers a clean nicotine experience without the harmful byproducts associated with traditional tobacco products.

Smoke-Free and Discreet

Enjoy nicotine anywhere without producing smoke, vapor, or odor. On! Citrus 8mg pouches are completely discreet — simply place an ultra-compact mini pouch under your upper lip and enjoy. The mini dry format is one of the smallest nicotine pouches on the market, sitting virtually invisibly under your lip, making them perfect for use at work, while traveling, in social settings, or any environment where smoking isn’t permitted or practical.

No Spitting Required

Unlike traditional smokeless tobacco products like dip or chew, On! Citrus 8mg requires no spitting. The dry mini pouches are clean and convenient, allowing you to use them without the mess or social awkwardness associated with conventional smokeless tobacco. Simply place, enjoy, and dispose of the used pouch in the built-in waste compartment at the back of the can.

Bright Citrus Flavor

Experience a bright, tangy citrus flavor that delivers a zesty, sun-kissed burst of freshness from the moment you place the pouch under your lip. On! Citrus offers a lively, uplifting taste profile that blends vibrant citrus notes into a refreshing, palate-cleansing experience unlike any mint or wintergreen. For users who want something completely different from the mint and menthol flavors that dominate the nicotine pouch market, On! Citrus provides a welcome, energizing alternative — a taste that feels like a burst of sunshine paired with serious 8mg nicotine satisfaction. The dry pouch format ensures steady, even flavor release that stays bright and zesty throughout the full session.

Strong 8mg Nicotine Strength

Each On! Citrus pouch contains 8mg of nicotine — the strongest level available in the On! lineup and higher than most competing brands’ maximum offerings. At 8mg, On! Citrus delivers a strong nicotine experience suitable for experienced users who need robust nicotine satisfaction. The dry mini format provides consistent, even nicotine release with a tingling sensation that can last up to 60 minutes per pouch.

Ultra-Compact Mini Format

On! pouches are designed in an ultra-compact mini dry format — one of the smallest nicotine pouches available on the market. The tiny size means maximum discretion and comfort, with pouches that sit completely unnoticed under your lip. Many users prefer On!’s mini format specifically because it doesn’t create the bulge or discomfort associated with larger pouch formats, making it the ideal choice for all-day, discreet use.

Teeth-Friendly

On! Citrus 8mg pouches won’t stain your teeth like traditional smokeless tobacco products. The tobacco leaf-free, all-white formula means no tar, no dark residue, and no lingering stains. Altria’s own research shows that switching completely from combustible cigarettes to On! nicotine pouches significantly reduces dental staining by approximately 70%.

Distinctive Rectangular Can

On! comes in a unique, pocket-friendly rectangular can that sets it apart from every other nicotine pouch brand. Simply push open the front panel where it says “open here” at the base to access your pouches. The built-in waste compartment at the upper back of the can holds up to 20 used pouches for convenient, responsible disposal — no searching for a trash can needed. The slim rectangular design slides easily into any pocket or bag.

Convenient and Portable

The distinctive rectangular On! can is ultra-portable and designed to fit seamlessly into your daily routine. Each can contains 20 mini dry pouches with the built-in waste compartment for used pouch disposal. The pouches are ready to use instantly with no preparation, no accessories, and no mess required.

Socially Acceptable

Use On! Citrus 8mg without subjecting others to secondhand smoke or unpleasant odors. The discreet, odor-free mini pouches produce no cloud, require no lighter, and leave no lingering smell. The ultra-compact size means nobody will even know you’re using a nicotine product — and the fresh citrus flavor leaves a clean, pleasant impression.

Backed by Altria Group

On! nicotine pouches are manufactured by Helix Innovations LLC, a subsidiary of Altria Group — one of the largest and most experienced tobacco and nicotine companies in the world. Altria’s portfolio includes iconic brands like Marlboro, Copenhagen, and Skoal, and the company has submitted over 66,000 pages of scientific documentation to the FDA supporting On!’s safety and quality profile. In December 2025, the FDA authorized the marketing of six On! PLUS nicotine pouch products, further validating the brand’s scientific rigor and commitment to quality.

Origins and Innovation

On! nicotine pouches were first released in July 2016 in the Chicago, Illinois market, originally manufactured by Burger Söhne Holding AG. The brand quickly gained traction, expanding throughout the United States and reaching $60 million in sales by 2018. In June 2019, Altria Group — one of the largest tobacco companies in the world and the parent company behind Marlboro, Copenhagen, and Skoal — acquired 80% of the company and formed a new subsidiary, Helix Innovations LLC, to manage the global On! nicotine pouch product portfolio. This acquisition gave On! access to Altria’s massive distribution network, world-class scientific capabilities, and decades of experience in the tobacco and nicotine industry. On! Citrus was developed as the brand’s bright, refreshing alternative to the mint and wintergreen flavors that dominate the nicotine pouch market — delivering a zesty, tangy citrus taste that appeals to users seeking something completely different while still enjoying On!’s strong 8mg nicotine delivery.

Breaking into the Market

On! entered the nicotine pouch market during a period of explosive growth for tobacco-free oral nicotine products. While ZYN (Swedish Match / Philip Morris International) dominated with over 70% market share, On! carved out a significant position by offering the broadest portfolio of choices for adult tobacco consumers — with 7 flavors and 3 nicotine strengths including the 8mg option, which is stronger than the maximum offerings from both ZYN (6mg) and VELO (7mg). On! Citrus plays a unique role in the brand’s lineup by providing a flavor experience that stands completely apart from the mint, wintergreen, and fruit options that most competitors focus on. The bright, tangy citrus profile appeals to users who experience palate fatigue from mint-heavy rotations and want an energizing, uplifting alternative without sacrificing nicotine strength. By the first quarter of 2024, On! reported shipment volume growth of 32% versus the prior year and achieved a 7.1% retail share of the total U.S. oral tobacco category. Backed by Altria’s distribution muscle, On! was available in over 28,000 stores including the top five convenience store chains by volume.

Product Characteristics and Strengths

On! nicotine pouches are available in three nicotine strengths — 2mg, 4mg, and 8mg per pouch — with 8mg representing the strongest option in the lineup. On! Citrus 8mg features a mini, dry pouch format that is one of the smallest nicotine pouches available on the market, designed for maximum discretion and comfort. Each rectangular can contains 20 tobacco leaf-free pouches with a built-in waste compartment for convenient disposal. The dry format provides consistent, even nicotine release with minimal drip, meaning the taste and nicotine last longer and release evenly throughout sessions lasting up to 60 minutes. The pouches are made with nicotine bitartrate dihydrate, microcrystalline cellulose, flavors, sodium carbonates, and binders — containing nicotine derived from tobacco but absolutely no cut, ground, powder, or leaf tobacco.

Flavor Innovation and Appeal

On! offers one of the broadest flavor portfolios in the nicotine pouch market with 7 distinct varieties: Mint, Wintergreen, Citrus, Cinnamon, Berry, Coffee, and Original. Citrus stands out as one of the most distinctive and refreshing options in the lineup, delivering a bright, tangy zest that is completely different from the cooling mint and earthy wintergreen flavors that dominate the market. The lively citrus taste provides an energizing, uplifting experience that cleanses the palate and invigorates the senses — making it the perfect choice for users who want variety in their nicotine pouch rotation or who simply prefer a fruity, tangy flavor over traditional mint profiles. On! Citrus is frequently praised by users for its ability to hold flavor exceptionally well, and the dry pouch format ensures the zesty citrus taste remains bright and consistent throughout the entire session.

Quality and Manufacturing

On! Citrus 8mg nicotine pouches are manufactured by Helix Innovations LLC, a subsidiary of Altria Group, under strict quality standards backed by one of the most experienced tobacco and nicotine companies in the world. Altria submitted over 66,000 pages of scientific documentation to the FDA to support On!’s premarket tobacco product applications, including six primary studies demonstrating the product’s safety and quality profile. In December 2025, the FDA authorized the marketing of six On! PLUS nicotine pouch products — the first authorizations under a new pilot program to streamline nicotine pouch reviews — further validating the brand’s scientific rigor. Each pouch is made with nicotine bitartrate dihydrate, microcrystalline cellulose, flavors, sodium carbonates, and binders. The FDA noted that On! products contain lower levels of harmful constituents compared with other smokeless tobacco products and do not contain measurable levels of several carcinogens linked to oral cancer.

Market Position and Availability

On! is available through select retailers and online platforms across multiple markets, including our Native Smokes Canada store. Backed by Altria Group’s massive distribution infrastructure, On! has established itself as one of the leading nicotine pouch brands in North America with a 7.1% retail share of the total U.S. oral tobacco category as of early 2024 and shipment volume growth of 32% year-over-year. On! Citrus serves a valuable role in the brand’s diverse 7-flavor lineup by offering users an energizing, tangy alternative to the mint and wintergreen flavors that dominate the nicotine pouch market — helping to attract and retain users who crave variety and proving that strong nicotine delivery can be paired with bright, unconventional flavors. The brand continues to innovate with the launch of On! PLUS — featuring proprietary NICOSILK™ mesh technology — which received FDA marketing authorization in December 2025.

On! Citrus 8mg Nicotine Pouches FAQ

Q: What are On! Citrus 8mg nicotine pouches?

A: On! Citrus 8mg nicotine pouches are strong, tobacco leaf-free mini dry nicotine pouches with a bright, tangy citrus flavor. Each pouch contains 8mg of nicotine derived from tobacco, but with no tobacco leaf material. They’re placed under your upper lip to deliver steady nicotine absorption and zesty citrus taste for up to 60 minutes without smoke, vapor, or spitting. Manufactured by Helix Innovations LLC, a subsidiary of Altria Group.

Q: How do I use On! Citrus 8mg pouches?

A: On! comes in a distinctive rectangular can. Push open the front panel where it says “open here” at the base. Place one mini pouch under your upper lip between your gum and lip. You may feel a tingling sensation as the nicotine and citrus flavor release. Enjoy for up to 60 minutes. When done, dispose of the used pouch in the built-in waste compartment at the upper back of the can.

Q: What nicotine strength is On! Citrus 8mg?

A: Each On! Citrus pouch contains 8mg of nicotine — the strongest level available in the On! lineup. This is considered a strong/high-intensity nicotine strength, suitable for experienced users. On! Citrus is also available in 2mg and 4mg for those who prefer lighter options.

Q: How long does each pouch last?

A: Each On! Citrus 8mg pouch delivers nicotine and flavor for up to 60 minutes. The dry mini format provides consistent, even release throughout the session with minimal drip, meaning the citrus taste and nicotine last longer than many moist alternatives.

Q: Is On! Citrus 8mg tobacco-free?

A: On! Citrus 8mg pouches are tobacco leaf-free. Each pouch contains nicotine derived from tobacco, but there is no cut, ground, powder, or leaf tobacco in the pouches. The pouches are made with nicotine bitartrate dihydrate, microcrystalline cellulose, flavors, sodium carbonates, and binders.

Q: Will On! Citrus 8mg stain my teeth?

A: No, On!’s tobacco leaf-free formula does not cause the staining associated with traditional smokeless tobacco products or smoking. Altria’s own research shows that switching completely from cigarettes to On! nicotine pouches significantly reduces dental staining by approximately 70%.

Q: Can I use On! Citrus 8mg pouches indoors?

A: Yes, because On! Citrus 8mg produces no smoke, vapor, or odor, they can be used discreetly in most indoor environments. The ultra-compact mini format is one of the smallest nicotine pouches on the market, sitting virtually invisibly under your lip. However, always follow local regulations and venue policies regarding nicotine product use.

Q: Do I need to spit when using On! Citrus 8mg?

A: No, On! pouches are designed to be spit-free. Unlike traditional dip or chew, you can swallow saliva normally without any need to spit. Do not swallow the actual pouch.

Q: How should I store On! Citrus 8mg pouches?

A: Store your On! Citrus 8mg nicotine pouches in a cool, dry place away from direct sunlight. Each can has a “best before” date printed on it for optimal flavor and nicotine experience.

Q: How many pouches come in each can?

A: Each On! Citrus 8mg rectangular can contains 20 mini dry nicotine pouches with a built-in waste compartment. Also available in a money-saving roll of 5 cans, totaling 100 nicotine pouches.

Q: Are On! Citrus 8mg nicotine pouches safe?

A: Nicotine pouches are not risk-free products. Nicotine is addictive and can have health effects including increased heart rate, blood pressure, dizziness, nausea, and stomach pain. On! Citrus 8mg is a strong product designed for experienced nicotine users. The FDA has noted that On! products contain lower levels of harmful constituents compared with other smokeless tobacco products and do not contain measurable levels of several carcinogens linked to oral cancer. These products are not for non-nicotine users, minors, or pregnant/breastfeeding women.

Q: Can On! Citrus 8mg help me quit smoking?

A: On! Citrus 8mg nicotine pouches provide an alternative nicotine delivery method without smoke or combustion. Altria’s research shows that at the end of a six-week study, 28% of adults who smoke and 72% of adults who dip switched completely to On!. The study also demonstrated that flavors are important to complete switching, with many adult tobacco consumers using two or more flavors. However, these products are not marketed or approved as smoking cessation aids. Consult with a healthcare professional about evidence-based smoking cessation methods.

Q: What does On! Citrus 8mg taste like?

A: On! Citrus 8mg delivers a bright, tangy citrus flavor that provides a zesty, sun-kissed burst of freshness. The lively, uplifting taste is completely different from the cooling mint and earthy wintergreen profiles that dominate the nicotine pouch market — offering an energizing, palate-cleansing experience that feels like a burst of sunshine. The dry pouch format ensures the zesty citrus taste stays bright and consistent throughout the full session.

Q: Where can I buy On! Citrus 8mg?

A: On! Citrus 8mg nicotine pouches are available at select retailers and online vendors, including Native Smokes Canada. Availability may vary by location.

Q: Who should not use On! Citrus 8mg pouches?

A: On! Citrus 8mg is intended for experienced adult nicotine users only. Do not use if you are pregnant, breastfeeding, have or are at risk for heart disease, high blood pressure, diabetes, or are taking medicine for depression or asthma. Not for use by non-nicotine users or anyone under legal purchasing age. Keep out of reach of children and pets.

Q: Can I use multiple pouches at once?

A: It’s recommended to use one pouch at a time. At 8mg, On! Citrus is already the strongest option in the On! lineup. Using multiple pouches simultaneously increases nicotine intake and may cause discomfort or adverse effects.

Q: What should I do if I experience discomfort?

A: If you experience excessive tingling, heat, nausea, dizziness, or discomfort, remove the pouch immediately and discontinue use. Some tingling sensation when using On! is normal and part of the experience. However, if the sensation is excessive, discard the pouch. Consult a healthcare professional if symptoms persist.

Q: What makes On! different from other nicotine pouch brands?

A: On! stands out with several unique features: its ultra-compact mini dry pouch format is one of the smallest available; its distinctive rectangular can design with built-in waste compartment is unique in the market; it offers 8mg maximum strength — higher than ZYN (6mg) and VELO (7mg); and it’s backed by Altria Group, one of the world’s largest and most scientifically rigorous tobacco companies, with over 66,000 pages of FDA documentation supporting its safety profile.

Q: How does Citrus compare to other On! flavors?

A: On! Citrus is the brand’s bright, tangy alternative to the cooling and earthy flavors that dominate the lineup. While Mint delivers crisp peppermint coolness and Wintergreen offers bold, earthy refreshment, Citrus provides an energizing, zesty burst that is completely unique in the On! range. Cinnamon delivers warm spice, Berry provides sweet fruitiness, Coffee offers a rich roasted note, and Original gives a clean, unflavored experience. Citrus is the ideal choice for users who want a refreshing, uplifting flavor that breaks completely from the mint and wintergreen category — perfect for adding variety to your nicotine pouch rotation.

Q: How does 8mg compare to other On! strengths?

A: On! offers three nicotine strengths: 2mg (light), 4mg (regular), and 8mg (strong). The 8mg is the maximum strength in the On! lineup and is designed for experienced nicotine users who need robust satisfaction. If you’re new to On!, consider starting with the 4mg before moving up to 8mg.

Q: How does On! compare to ZYN and VELO?

A: On!’s 8mg maximum strength is higher than ZYN’s maximum (6mg) and VELO’s maximum (7mg), making it the strongest option among the three major mainstream nicotine pouch brands. On! uses an ultra-compact mini dry format versus ZYN’s slim dry and VELO’s mini dry. On!’s unique rectangular can with built-in waste compartment also differentiates it from the round cans used by ZYN and VELO. All three brands are tobacco leaf-free and backed by major tobacco companies — On! by Altria, ZYN by Philip Morris International, and VELO by British American Tobacco.

Q: What is On! PLUS?

A: On! PLUS is the brand’s newest innovation — a larger, softer nicotine pouch made with proprietary NICOSILK™ mesh technology for a more comfortable experience. Available in Mint, Wintergreen, and Tobacco flavors in 6mg and 9mg strengths, On! PLUS received FDA marketing authorization in December 2025. On! PLUS is designed for adults who dip and dual users seeking to switch from traditional smokeless tobacco.