FRE Sweet Nicotine Pouches 9mg/12mg/15mg

100% Tobacco-Free Formula

FRE Sweet nicotine pouches are made with 100% synthetic, non-tobacco-derived nicotine — meaning zero tobacco is involved at any stage of the manufacturing process. The pouches contain pharmaceutical-grade nicotine salts combined with food-grade ingredients including microcrystalline cellulose, water, xylitol, propylene glycol, flavorings, tartaric acid, sodium bicarbonate, sodium carbonate, hydroxypropyl cellulose, sodium chloride, sucralose, and gum arabic. No cut, ground, powder, or leaf tobacco — just clean, modern nicotine delivery.

Smoke-Free and Discreet

Enjoy nicotine anywhere without producing smoke, vapor, or odor. FRE Sweet pouches are completely discreet — simply place a slim pouch under your upper lip and enjoy. The slim format is designed for maximum comfort and discretion, sitting virtually invisibly under your lip, making them perfect for use at work, while traveling, in social settings, or any environment where smoking isn’t permitted or practical.

No Spitting Required

Unlike traditional smokeless tobacco products like dip or chew, FRE Sweet is completely spit-free. The slim pouches are clean, convenient, and designed to reduce excess saliva, allowing you to use them without any mess or social awkwardness. Simply place, enjoy, and dispose of the used pouch responsibly.

Smooth, Clean Sweetness

FRE Sweet is intentionally free of dominant flavor or strong aromas — delivering a smooth, gentle sweetness that provides a pleasant, neutral taste without the intensity of mint, wintergreen, or fruit. The subtle sweetness comes from the food-grade ingredients in the pouch, creating an understated, almost flavor-neutral experience that lets the nicotine satisfaction take center stage. FRE Sweet is the ideal choice for users who find flavored pouches too overpowering, who experience flavor fatigue from constantly using mint or wintergreen, or who simply prefer a cleaner, more minimalist nicotine experience. It’s nicotine, simplified.

Pre-Primed Technology

FRE’s proprietary Pre-Primed Technology is the brand’s signature innovation and key differentiator. This technology enhances the moisture content of each pouch, creating a softer, more malleable texture that activates nicotine release immediately upon placement under your lip — unlike typical dry-style pouches that require your saliva to slowly activate them. Pre-Primed Technology delivers a faster onset of effects, meaning you feel the nicotine from the very first moment. With FRE Sweet’s neutral flavor profile, the Pre-Primed Technology ensures the focus is entirely on smooth, immediate nicotine satisfaction.

Two Strong-to-Extra-Strong Nicotine Strengths

Choose your perfect intensity from two powerful nicotine options:

• **9mg — Strong:** A robust nicotine experience suitable for experienced users who want noticeable satisfaction without maximum intensity. Ideal for those stepping up from 6mg brands like ZYN.

• **12mg — Extra Strong:** A powerful step up that delivers serious nicotine impact for seasoned users who need more than mainstream brands offer. Twice the strength of ZYN’s maximum (6mg).

FRE offers the widest range of nicotine strengths among the major U.S. nicotine pouch brands, with 5 levels from 3mg all the way to 15mg. FRE Sweet is available in 3mg, 6mg, 9mg, and 12mg strengths.

Teeth-Friendly

FRE Sweet pouches won’t stain your teeth like traditional smokeless tobacco products. The tobacco-free, all-white formula means no tar, no dark residue, and no lingering stains. FRE pouches also contain xylitol, a natural sweetener known for its dental-friendly properties.

Long-Lasting Sessions

Each FRE Sweet pouch delivers nicotine for 30 minutes to up to 60 minutes, depending on personal preference. Most users enjoy their pouch for 10-40 minutes before discarding. The Pre-Primed Technology ensures immediate activation while the slim format provides consistent, even nicotine release throughout the session.

Convenient and Portable

FRE’s distinctive red tin is compact and easy to carry in your pocket, bag, or vehicle. Each tin contains 20 slim nicotine pouches. Also available in rolls of 5 tins (100 pouches) and 100-count Mega Packs for maximum convenience and value. The pouches are ready to use instantly with no preparation or accessories required.

Socially Acceptable

Use FRE Sweet without subjecting others to secondhand smoke or unpleasant odors. The discreet, odor-free slim pouches produce no cloud, require no lighter, and leave no lingering smell. With FRE Sweet’s neutral flavor profile, there is virtually zero detectable scent — making it the most discreet option in the entire FRE lineup.

FRE Yourself From Compromise

FRE’s brand promise is simple: “FRE yourself from compromise.” FRE Sweet embodies this philosophy in its purest form — stripping away bold flavors and letting the nicotine experience speak for itself. With Pre-Primed Technology for instant activation, 100% synthetic tobacco-free nicotine, and a smooth, understated sweetness that never overwhelms, FRE Sweet is the ultimate choice for users who want clean, uncomplicated nicotine satisfaction without the noise.

Origins and Innovation

FRE nicotine pouches were introduced to the U.S. market in 2019 and are manufactured by Nu-X Ventures LLC, a subsidiary of Turning Point Brands (TPB) — a Kentucky-based company that is one of America’s leading producers of alternative tobacco products, with iconic brands like Zig-Zag rolling papers and Stoker’s chewing tobacco in its portfolio. In 2020, FRE partnered with Next Generation Labs to utilize synthetic nicotine technology, creating what is recognized as the world’s first 100% synthetic, tobacco-free nicotine pouch — meaning zero tobacco is involved from start to finish in the manufacturing process. FRE also launched with higher milligrams per pouch than the U.S. market had seen at the time, including 9mg and 12mg strengths that went well beyond competitors’ maximum offerings. FRE Sweet was developed as the brand’s neutral, flavor-minimalist option — designed for users who want clean nicotine satisfaction without bold flavor profiles, providing a smooth alternative that lets the nicotine experience itself be the star.

Breaking into the Market

FRE entered a nicotine pouch market dominated by ZYN, which held over 70% market share with a maximum strength of just 6mg. FRE differentiated itself through three key innovations: 100% synthetic non-tobacco-derived nicotine for the cleanest possible formula, Pre-Primed Technology for immediate flavor and nicotine activation, and the widest range of nicotine strengths among major U.S. brands — from 3mg all the way to 15mg. While mint and wintergreen account for more than 60% of all nicotine pouch sales in the U.S., FRE recognized that not every user wants a bold flavor experience — some prefer something simpler. FRE Sweet was created for exactly that audience: users who experience flavor fatigue, prefer neutral taste profiles, or simply want to focus on the nicotine experience without the distraction of intense flavors. FRE’s brand slogan — “FRE yourself from compromise” — perfectly captures this positioning.

Product Characteristics and Strengths

FRE Sweet nicotine pouches are available in four nicotine strengths — 3mg (Less Intense), 6mg (Regular), 9mg (Strong), and 12mg (Extra Strong). The 9mg and 12mg options featured here represent FRE’s strong-to-extra-strong tier, designed for experienced nicotine users who demand robust satisfaction. Each tin contains 20 slim tobacco-free pouches made with 100% synthetic, non-tobacco-derived nicotine and food-grade ingredients. FRE’s proprietary Pre-Primed Technology enhances moisture content for a softer texture and immediate nicotine release upon placement. Each pouch delivers smooth, clean nicotine satisfaction for 30 to 60 minutes with a gentle sweetness and no dominant flavor. Also available in rolls of 5 tins (100 pouches) and 100-count Mega Packs.

Flavor Innovation and Appeal

FRE offers a focused yet diverse flavor lineup of 6 varieties: Mint, Wintergreen, Lush (tropical fruit), Sweet, Original (unflavored), and Watermelon. Sweet occupies a unique position in the lineup as a near-neutral flavor option — delivering a smooth, gentle sweetness with no dominant flavor or strong aromas. While Original is FRE’s completely unflavored option, Sweet provides just enough pleasant taste to make the experience enjoyable without crossing into bold flavor territory. This makes FRE Sweet the ideal “everyday” pouch for users who rotate through flavors and need something clean and simple in between, or for users who have tried flavored pouches and simply prefer a more minimalist approach to their nicotine experience.

Quality and Manufacturing

FRE Sweet nicotine pouches are manufactured by Nu-X Ventures LLC, a subsidiary of Turning Point Brands (NYSE: TPB), at their facility in Louisville, Kentucky. All orders ship directly from this facility. FRE pouches are made with 100% synthetic, non-tobacco-derived nicotine — pharmaceutical-grade nicotine salts — combined with food-grade ingredients including microcrystalline cellulose, water, xylitol, propylene glycol, flavorings, tartaric acid, sodium bicarbonate, sodium carbonate, hydroxypropyl cellulose, sodium chloride, sucralose, and gum arabic. FRE’s proprietary Pre-Primed Technology is applied during manufacturing to enhance moisture content and ensure immediate nicotine activation. Turning Point Brands is a publicly traded company (NYSE: TPB) with over 100 years of brand heritage across its portfolio and over 100,000 retail customers, bringing established manufacturing expertise and quality standards to every FRE tin.

Market Position and Availability

FRE is available through select retailers and online platforms across multiple markets, including our Native Smokes Canada store. Manufactured by Turning Point Brands — a publicly traded company with iconic brands like Zig-Zag and Stoker’s — FRE has quickly established itself as a leading nicotine pouch brand for experienced users who demand stronger options and innovative technology. FRE Sweet serves a distinct and important role in the lineup — offering a clean, neutral alternative for users who prefer their nicotine without bold flavors, providing an everyday option that complements the bolder profiles of Mint, Wintergreen, and Lush. FRE’s unique combination of 100% synthetic tobacco-free nicotine, Pre-Primed Technology for instant activation, and the widest nicotine strength range among major U.S. brands has built a loyal following among adult nicotine consumers who refuse to compromise.

FRE Sweet Nicotine Pouches FAQ

Q: What are FRE Sweet nicotine pouches?

A: FRE Sweet nicotine pouches are 100% tobacco-free slim nicotine pouches with a smooth, clean sweetness and no dominant flavor. Made with synthetic, non-tobacco-derived nicotine and food-grade ingredients, they feature FRE’s proprietary Pre-Primed Technology for immediate nicotine activation. Available in 9mg (Strong) and 12mg (Extra Strong) nicotine strengths. Manufactured by Turning Point Brands in Louisville, Kentucky.

Q: How do I use FRE Sweet pouches?

A: Break the perforation along the side label to open the tin. Place one slim pouch under your upper lip between your gum and lip. Thanks to Pre-Primed Technology, you’ll feel the nicotine immediately. Enjoy for 30 to 60 minutes. When done, dispose of the used pouch responsibly. Do not chew or swallow the pouch.

Q: What nicotine strengths are available?

A: FRE Sweet is available here in two strong-to-extra-strong options: 9mg (Strong) and 12mg (Extra Strong). FRE also offers 3mg and 6mg in Sweet for those who prefer lighter options.

Q: Which strength should I choose?

A: If you’re an experienced nicotine pouch user stepping up from brands like ZYN (6mg max), start with 9mg. If you already use 9mg or want more intensity, try 12mg — which delivers twice the nicotine of ZYN’s strongest offering. When in doubt, start with 9mg and work your way up.

Q: How long does each pouch last?

A: Each FRE Sweet pouch delivers nicotine for 30 to 60 minutes. Most users enjoy their pouch for 10-40 minutes before discarding. Pre-Primed Technology ensures the nicotine activates immediately upon placement, not gradually like dry-format pouches.

Q: What is Pre-Primed Technology?

A: Pre-Primed Technology is FRE’s proprietary innovation that enhances the moisture content of each pouch, creating a softer, more malleable texture. This means the pouch is already partially activated when you place it under your lip, delivering immediate nicotine release from the very first second — unlike dry-style pouches that require your saliva to slowly activate them. It’s faster, smoother, and more satisfying.

Q: Is FRE Sweet tobacco-free?

A: Yes, FRE Sweet pouches are made with 100% synthetic, non-tobacco-derived nicotine. Zero tobacco is involved at any stage of the manufacturing process — from ingredient sourcing to finished product. This makes FRE one of the only major nicotine pouch brands using entirely synthetic nicotine.

Q: Will FRE Sweet stain my teeth?

A: No, FRE’s tobacco-free, all-white formula does not cause the staining associated with traditional smokeless tobacco products. The pouches also contain xylitol, a natural sweetener with dental-friendly properties.

Q: Can I use FRE Sweet pouches indoors?

A: Yes, because FRE Sweet produces no smoke, vapor, or odor, they can be used discreetly in most indoor environments. With Sweet’s neutral flavor profile and virtually zero detectable scent, it is the most discreet option in the entire FRE lineup. However, always follow local regulations and workplace policies regarding nicotine product use.

Q: Do I need to spit when using FRE Sweet?

A: No, FRE pouches are designed to be completely spit-free. The slim format is engineered to reduce excess saliva, making them clean and convenient to use anywhere.

Q: How should I store FRE Sweet pouches?

A: Store FRE Sweet nicotine pouches in a cool, dry place away from direct sunlight. Refrigeration is not necessary but can prolong freshness in hot or humid environments.

Q: How many pouches come in each tin?

A: Each FRE Sweet tin contains 20 slim nicotine pouches. Also available in rolls of 5 tins (100 pouches) and 100-count Mega Packs for maximum convenience and value.

Q: Are FRE Sweet nicotine pouches safe?

A: Nicotine pouches are not risk-free products. Nicotine is addictive and can have health effects. FRE Sweet at 9mg and 12mg represents strong to extra-strong nicotine levels designed for experienced users. These products are not for non-nicotine users, minors, or pregnant/breastfeeding women. Keep out of reach of children and pets (FRE contains xylitol, which is harmful to pets).

Q: Can FRE Sweet help me quit smoking?

A: FRE Sweet nicotine pouches provide an alternative nicotine delivery method without smoke or combustion. However, these products are not marketed or approved as smoking cessation aids. Consult with a healthcare professional about evidence-based smoking cessation methods.

Q: What does FRE Sweet taste like?

A: FRE Sweet delivers a smooth, gentle sweetness with no dominant flavor or strong aromas. It’s intentionally minimalist — providing just enough pleasant taste to make the experience enjoyable without the intensity of mint, wintergreen, or fruit. Think of it as a clean, neutral nicotine experience with a subtle sweet undertone. It’s the ideal choice for users who want to focus on the nicotine itself without bold flavor distractions.

Q: Where can I buy FRE Sweet?

A: FRE Sweet nicotine pouches are available at select retailers and online vendors, including Native Smokes Canada. Availability may vary by location.

Q: Who should not use FRE Sweet pouches?

A: FRE Sweet at 9mg and 12mg is intended for experienced adult nicotine users only. Do not use if you are pregnant, breastfeeding, have heart conditions, high blood pressure, diabetes, or are nicotine-sensitive. Not for use by non-nicotine users, beginners (start with 3mg or 6mg instead), or anyone under legal purchasing age. Keep out of reach of children and pets.

Q: What makes FRE different from ZYN?

A: FRE differentiates from ZYN in several key ways: FRE uses 100% synthetic non-tobacco-derived nicotine (ZYN uses tobacco-derived nicotine); FRE offers strengths up to 15mg (ZYN maxes out at 6mg in the U.S.); FRE features Pre-Primed Technology for immediate nicotine activation (ZYN uses a drier format); and FRE offers 20 pouches per tin (ZYN offers 15). For experienced users who need more strength than ZYN can provide, FRE is the go-to upgrade.

Q: What is Turning Point Brands?

A: Turning Point Brands (NYSE: TPB) is a publicly traded, Kentucky-based manufacturer, marketer, and distributor of branded consumer products. Their portfolio includes iconic brands like Zig-Zag rolling papers, Stoker’s chewing tobacco, and FRE nicotine pouches. With over 100 years of brand heritage across its portfolio and over 100,000 retail customers, Turning Point Brands brings established manufacturing expertise and quality standards to the FRE lineup.

Q: How does Sweet compare to FRE Original?

A: FRE Sweet and FRE Original both offer neutral, understated flavor profiles, but there’s a key distinction: FRE Original is completely unflavored — no added flavoring or sweetness whatsoever, just pure nicotine delivery. FRE Sweet adds a subtle, gentle sweetness that provides just enough pleasant taste to make the experience enjoyable without crossing into bold flavor territory. If you want absolutely zero flavor, choose Original. If you want a hint of smooth sweetness to take the edge off, choose Sweet.

Q: Is FRE Sweet good for flavor fatigue?

A: Absolutely. FRE Sweet is the perfect solution for flavor fatigue — that feeling when you’ve been using mint, wintergreen, or fruit pouches for so long that the flavors start to feel overwhelming or monotonous. Sweet’s neutral, understated profile gives your palate a break while still delivering satisfying nicotine, making it an ideal “rotation” pouch to use between sessions with bolder FRE flavors like Mint, Wintergreen, or Lush.