Happy Dad Grape Nicotine Pouches (Deathrow Records Collab) 6mg

100% Tobacco-Free Formula

Happy Dad Grape nicotine pouches are completely tobacco-free. They contain nicotine along with flavorings and other food-grade ingredients, but they do not include any tobacco leaf or plant material. This makes them a cleaner and more discreet option for enjoying nicotine without the drawbacks of traditional tobacco products — no tar, no combustion, no lingering smell, and no spitting.

Smoke-Free and Discreet

Enjoy nicotine anywhere without producing smoke, vapor, or odor. Happy Dad Grape pouches are completely discreet — simply place a pouch under your upper lip and enjoy. There’s no smoke, no cloud, no lighter, and no extra gear required. The pouches sit comfortably under your lip, making them perfect for use at work, while traveling, at social events, or anywhere smoking isn’t permitted or practical.

No Spitting Required

Unlike traditional smokeless tobacco products like dip or chew, Happy Dad Grape is completely spit-free. The pouches are clean and convenient, designed to be used without any mess or social awkwardness. Simply place, enjoy, and dispose of the used pouch responsibly when done.

Bold Nostalgic Grape Flavor

Happy Dad Grape delivers a bold, sweet, and unmistakably nostalgic grape flavor that was personally chosen by Snoop Dogg himself as part of the Happy Dad x Death Row Records collaboration. The taste is reminiscent of your favorite grape soda or grape candy — sweet, fruity, full-bodied, and unapologetically fun. This isn’t a subtle, muted fruit flavor; it’s a loud, vibrant grape experience that stands out from the mint and wintergreen profiles that dominate the nicotine pouch market. For users who crave something completely different, Happy Dad Grape is a bold statement in every pouch.

Death Row Records Collaboration

Happy Dad Grape is the product of one of the most iconic brand collaborations in the nicotine pouch space — Happy Dad x Snoop Dogg’s Death Row Records. Death Row Records, founded in 1991 by Dr. Dre and Marion “Suge” Knight, introduced some of the most influential names in hip-hop history, including Tupac Shakur and Snoop Dogg. Snoop Dogg, who now owns Death Row Records, personally selected the grape flavor for the collaboration, bringing his legendary cultural influence to the Happy Dad brand. The collaboration extends across Happy Dad’s product lines — from hard seltzers to nicotine pouches — and has become one of the brand’s most celebrated partnerships. Every tin of Happy Dad Grape carries the Death Row Records branding, making it a collector’s item as much as a nicotine product.

6mg Nicotine Strength

Each Happy Dad Grape pouch contains 6mg of nicotine — a balanced, moderate strength suitable for both new and experienced users. The 6mg level provides consistent and manageable nicotine delivery without overwhelming effects, making it an accessible entry point for users exploring nicotine pouches for the first time as well as a satisfying daily option for regular users.

The “Upper Decky” Experience

Happy Dad nicotine pouches are known as “Upper Deckys” — a term coined by the NELK Boys that has become universal slang for popping a nicotine pouch under your top lip. The term has gone viral across TikTok, Instagram, and YouTube, becoming part of the cultural language around nicotine pouches. When you use a Happy Dad Grape pouch, you’re not just using a nicotine product — you’re participating in a cultural movement that blends lifestyle, entertainment, and modern nicotine enjoyment.

Teeth-Friendly

Happy Dad Grape pouches won’t stain your teeth like traditional smokeless tobacco products. The tobacco-free formula means no tar, no dark residue, and no lingering stains — just a clean, enjoyable grape flavor experience.

Convenient and Portable

Happy Dad’s tin is compact, sleek, and easy to carry in your pocket, bag, or vehicle. Each tin contains 20 nicotine pouches. The pouches are ready to use instantly with no preparation, no accessories, and no mess required. Simply pop one under your lip and enjoy up to an hour of bold grape satisfaction.

Socially Acceptable

Use Happy Dad Grape without subjecting others to secondhand smoke or unpleasant odors. The discreet, odor-free pouches produce no cloud, require no lighter, and leave no lingering smell. Nobody will even know you’re using a nicotine product — unless they spot that iconic Death Row Records branding on your tin.

A Lifestyle Brand, Not Just a Nicotine Pouch

Happy Dad is more than a nicotine pouch brand — it’s a lifestyle. Created by the NELK Boys, backed by over 1.5 million social media followers, endorsed by celebrities from Snoop Dogg to Elon Musk to Post Malone, and valued at an estimated $250 million, Happy Dad represents a new generation of consumer brands that blend entertainment, culture, and product innovation. Happy Dad Grape (Death Row Collab) is the ultimate expression of this philosophy — a nicotine pouch that tastes incredible, looks iconic, and carries the cultural weight of two legendary brands.

Origins and Innovation

Happy Dad was founded in 2021 by Sam Shahidi, John Shahidi, and Kyle Forgeard — the team behind the NELK Boys YouTube channel and the Full Send Podcast, both widely popular platforms known for their bold, entertaining content. The brand first gained widespread recognition for its hard seltzer beverages, which became a cultural phenomenon among younger audiences, quickly selling over 26 million cans and reaching an estimated brand valuation of $250 million. The founders leveraged their massive social media following and cultural relevance to expand into the booming nicotine pouch market, introducing Happy Dad “Upper Deckys” as a natural extension of the brand’s lifestyle-focused ethos. The Death Row Records collaboration with Snoop Dogg elevated Happy Dad to new heights — Snoop personally chose the grape flavor, and the partnership brought together two of the most culturally relevant brands in entertainment and lifestyle products.

Breaking into the Market

Happy Dad entered the nicotine pouch market with a fundamentally different strategy than established brands like ZYN, On!, or FRE. Rather than competing on scientific credentials, nicotine strength ranges, or FDA authorization, Happy Dad leaned into what it does best: cultural relevance, lifestyle branding, and celebrity partnerships. The NELK Boys’ massive online following — spanning YouTube, TikTok, Instagram, and the Full Send Podcast — provided an immediately engaged audience of millions. The Death Row Records collaboration with Snoop Dogg added a layer of hip-hop cultural cachet that no other nicotine pouch brand could match. Happy Dad Grape became the flagship product of this collaboration, delivering a bold, fun flavor in packaging that doubles as a pop culture collectible. The brand has been promoted by celebrities including Elon Musk, Mark Cuban, Post Malone, comedian Druski, and UFC fighter “Sugar” Sean O’Malley.

Product Characteristics and Strengths

Happy Dad Grape nicotine pouches contain 6mg of nicotine per pouch in a tobacco-free, spit-free format. Each tin contains 20 pouches, and they’re sold in rolls of 5 tins (100 pouches per order). The grape flavor was developed as part of the Happy Dad x Death Row Records collaboration, with Snoop Dogg personally selecting the grape flavor. The pouches are designed for comfort, sitting easily under your upper lip for up to an hour of bold grape flavor and smooth nicotine satisfaction. Happy Dad nicotine pouches use food-grade ingredients and contain no tobacco leaf or plant material.

The Death Row Records Legacy

Death Row Records is one of the most iconic and influential record labels in music history. Founded in 1991 by Dr. Dre and Marion “Suge” Knight, Death Row introduced the world to some of hip-hop’s greatest artists, including Tupac Shakur, Snoop Dogg, and Dr. Dre himself. The label’s impact on music, fashion, and culture is immeasurable. Snoop Dogg acquired Death Row Records in 2022, bringing the legendary label under his ownership. The Happy Dad x Death Row Records collaboration bridges the worlds of modern lifestyle brands and hip-hop history, with the grape nicotine pouch serving as a physical product that carries the weight and legacy of one of music’s most important institutions. The Death Row Records branding on every tin of Happy Dad Grape transforms it from a simple nicotine product into a cultural artifact.

Quality and Manufacturing

Happy Dad Grape nicotine pouches are manufactured under strict quality standards. Each batch undergoes rigorous quality checks to ensure the perfect blend of grape flavor and nicotine strength. The pouches are tobacco-free, using food-grade ingredients including nicotine, flavorings, and plant-based fibers. Happy Dad’s commitment to quality extends across all of its products — from its award-winning hard seltzers to its expanding nicotine pouch lineup — reflecting the brand’s focus on delivering premium products that meet the expectations of its discerning, trend-conscious audience.

Market Position and Availability

Happy Dad Grape (Death Row Collab) nicotine pouches are available through select retailers and online platforms, including our Native Smokes Canada store. As a brand, Happy Dad has rapidly grown from a hard seltzer startup to a $250 million lifestyle empire, backed by the NELK Boys’ massive social media following, strategic celebrity partnerships (Snoop Dogg, Elon Musk, Post Malone, and more), and a loyal fanbase that treats Happy Dad products as cultural currency. The Death Row Records collaboration has been particularly significant in broadening the brand’s appeal across demographics and markets. Happy Dad nicotine pouches represent the intersection of modern lifestyle branding and tobacco-free nicotine innovation — and Grape (Death Row Collab) is the crown jewel of the lineup.

Happy Dad Grape (Death Row Collab) Nicotine Pouches FAQ

Q: What are Happy Dad Grape (Death Row Collab) nicotine pouches?

A: Happy Dad Grape nicotine pouches are tobacco-free, spit-free, smoke-free nicotine pouches with a bold, sweet, nostalgic grape flavor developed in collaboration with Snoop Dogg’s Death Row Records. Each pouch contains 6mg of nicotine and is placed under your upper lip for up to an hour of grape flavor and smooth nicotine satisfaction. Created by the NELK Boys — the founders of Happy Dad and the Full Send Podcast.

Q: How do I use Happy Dad Grape pouches?

A: Simply open the tin and place one pouch between your gum and upper lip. The pouch should rest comfortably and can stay in place for up to an hour. You’ll likely feel a tingling sensation at first, which will gradually fade. Once you’re finished, dispose of the used pouch responsibly in the trash.

Q: What nicotine strength is Happy Dad Grape?

A: Each Happy Dad Grape pouch contains 6mg of nicotine — a balanced, moderate strength suitable for both new and experienced users. The 6mg level provides consistent and manageable nicotine delivery.

Q: How long does each pouch last?

A: Each Happy Dad Grape pouch can be enjoyed for up to an hour. Most users keep the pouch in place for 15 to 45 minutes depending on personal preference.

Q: Is Happy Dad Grape tobacco-free?

A: Yes, Happy Dad Grape pouches are completely tobacco-free. They contain nicotine along with flavorings and food-grade ingredients, but no tobacco leaf or plant material.

Q: What does Happy Dad Grape taste like?

A: Happy Dad Grape delivers a bold, sweet, and unmistakably nostalgic grape flavor — reminiscent of your favorite grape soda or grape candy. The taste is sweet, fruity, full-bodied, and unapologetically fun. Snoop Dogg personally chose this flavor for the Death Row Records collaboration, and it delivers a vibrant grape experience that stands out from the mint and wintergreen profiles that dominate the nicotine pouch market.

Q: What is the Death Row Records collaboration?

A: Happy Dad Grape is the product of a collaboration between Happy Dad and Snoop Dogg’s Death Row Records — one of the most iconic record labels in hip-hop history. Founded in 1991 by Dr. Dre and Suge Knight, Death Row introduced artists like Tupac and Snoop Dogg to the world. Snoop Dogg acquired Death Row Records in 2022 and personally selected the grape flavor for the Happy Dad collaboration. Every tin carries Death Row Records branding.

Q: Will Happy Dad Grape stain my teeth?

A: No, Happy Dad’s tobacco-free formula does not cause the staining associated with traditional smokeless tobacco products.

Q: Can I use Happy Dad Grape pouches indoors?

A: Yes, because Happy Dad Grape produces no smoke, vapor, or odor, they can be used discreetly in most indoor environments. However, always follow local regulations and venue policies regarding nicotine product use.

Q: Do I need to spit when using Happy Dad Grape?

A: No, Happy Dad pouches are completely spit-free. Simply place, enjoy, and dispose of the pouch when done.

Q: How many pouches come in each tin?

A: Each Happy Dad Grape tin contains 20 nicotine pouches. Sold in rolls of 5 tins, totaling 100 nicotine pouches per order.

Q: Are Happy Dad Grape nicotine pouches safe?

A: Nicotine pouches are not risk-free products. Nicotine is addictive and can have health effects. These products are not for non-nicotine users, minors, or pregnant/breastfeeding women. Keep out of reach of children.

Q: Where can I buy Happy Dad Grape (Death Row Collab)?

A: Happy Dad Grape (Death Row Collab) nicotine pouches are available at select retailers and online vendors, including Native Smokes Canada. Availability may vary by location.

Q: Who should not use Happy Dad Grape pouches?

A: Happy Dad nicotine pouches are intended for adults only. Do not use if you are pregnant, breastfeeding, have heart conditions, high blood pressure, diabetes, or are nicotine-sensitive. Not for use by non-nicotine users, minors, or anyone under legal purchasing age. Keep out of reach of children.

Q: What are “Upper Deckys”?

A: “Upper Decky” is a term coined by the NELK Boys that has become viral slang for placing a nicotine pouch under your upper lip. Happy Dad nicotine pouches are officially branded as “Upper Deckys,” and the term has become part of the cultural language around nicotine pouches across TikTok, Instagram, and YouTube.

Q: Who are the NELK Boys?

A: The NELK Boys are a group of Canadian YouTubers and content creators known for their pranks, vlogs, and lifestyle content. They are the founders of Happy Dad and the Full Send Podcast. Key members include Kyle Forgeard and co-founders Sam and John Shahidi. The NELK Boys’ massive social media following has been instrumental in making Happy Dad a cultural phenomenon valued at an estimated $250 million.

Q: What other Happy Dad flavors are available?

A: Happy Dad nicotine pouches are available in several flavors including Grape (Death Row Collab), Glacier Mint, Wintergreen, Watermelon, Citrus Blast, and Tropical Fusion. Each pouch contains 6mg of nicotine with 20 pouches per tin. The Glacier Mint flavor is also available in a 15mg strength for experienced users.